Consolidating J&J's Global Marketing Vision through Design.

-- Tuesday, 16 June 2015 -- admin

We are proud to announce that Punch is now a part of Johnson & Johnson’s global New Way of Marketing movement. This company-wide paradigm shift was initiated in November 2014, by their CMO, Alison Lewis. It aims to to move to a One-Idea model for its global mega brands.

To realise this vision, Johnson & Johnson needs to educate the entire workforce. But for a company that is spread across 60 countries with over 120,000 employees, they need a single tool that can convey complex concepts in a simple and interesting manner. For which they turned to Punch.

We have partnered with them to develop a New Way of Marketing Guidebook that will help tell their employees about the why, what, how and where of the new movement. Using intense and insightful infographics we transforming a plethora of complex information into simple, enlightening knowledge.

As a vital part of their ‘grand plan’ this guidebook will help implement the shift effectively across the company, in every part of the world.

Read AdAge Article

New ways of Marketing Guidelines for Johnson & Johnson

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