Branding a Community
When asked to brand the vibrant Indo-Canada Association of The Greater Moncton Area, to best depict the association, we decided that the brand identity should be an amalgamation of the two flags that represent the nations. Three colors, the orange and green from the Indian flag and the red from the Canadian flag represent the goals that the organization stood for, as well as the three regions that make up the Greater Moncton Area ( Dieppe, Riverview & Moncton ). To identify the association as being Canadian, like all things Canadians, we stay true to the Maple leaf. The brand identity has been well received and is slowly being implemented at various touch points around the city.