One World. One Medicine. One Style.
HMSDC, a joint effort with Harvard Medical International, is part of the Government of Dubai’s mission to develop a center of excellence for health care, medical education, and research in the region.
Punch was asked to create a corporate identity guideline for HMSDC so that they could work with different design companies and yet maintain a consistent image that Harvard Medical is known for.
A comprehensive design strategy was put in place via a new Corporate Identity Guideline. The iconic Harvard Crimson Red was used extensively in all applications. Punch even devised a photography style guide for HMSDC which used black and white imagery while retaining bit of naturally red colored objects in the photograph.