Of the Pizza, by the Pizza, for the Pizza.
Launching a new pizza brand in a market as saturated as India, takes sheer guts. Yet, even if consumers are spoilt for choice of brands, they have very less say in what flavours and recipes they get. So why not take their right to choose one step further? LMZ cuisines recognised that opportunity and gave the largest democracy in the world, a novel pizza concept.
With Punch as their guide, they launched ‘Pizza Republic’, a place where customers can craft their own signature pizzas - from box to bake. Punch gave life to the concept in the identity and communication design all across. We even provided innovative solutions like customizable pizza boxes and interactive menu-cards that made the brand an instant hit!