Putting a Brand on the Map
As an already established icon in the UAE hospitality industry, the LMZ Group went forth to venture out in the tourism industry. Working from scratch, Punch helped them launch the ‘Explore Always’ brand - a progressive tours & travel company.
The name ‘Explore Always’ was coined to resonate a spirit of discovering new places with the audience. With rounded typeface and vibrant colours, the identity was designed to look energetic and enthusiastic.
Yet, what held the identity in place was the cartographical ‘cues. We kept the ‘Pin’ and the dotted-line ‘Track’ ubiquitous throughout various applications of the brand. We used it as a conceptual design expression. It symbolised the customization and synergy of tourism services that Explore Always offered.