Emirates Global Aluminium
Brand Strategy, Brand Identity, Brand Guidelines,
A well-known hotel group amongst the business community in the Middle East wished to upscale their branding so as to reach out to a wider audience. The old branding and naming convention for the different properties were inconsistent and needed streamlining.
After very detailed market research, a new brand Strategy (Exceeding Expectations), brand identity program, brand architecture and corporate identity & communication guidelines were developed to take the hotel to a new level.
As of going to print Landmark Hotels are doing better than before with up to 90% occupancy across the year.